It was through the True North Aid sponsored program, Hockey Cares, that Bob was first introduced to the people and communities that make up the North.   Acting first as a parent and subsequently as a trip ambassador to Attawapiskat, Bob was privileged to travel and develop new relationships with the wonderful people that make up the northern communities that True North Aid works alongside.

The connection to the North established through the Hockey Cares Program has expanded Bob’s horizon and perspective  and generated a commitment to provide guidance and support for the work undertaken with True North Aid and the Communities they serve.  The most valued part of the True North Aid experience to date for Bob is the friendships that he has gained with leaders and community members in the North. 

Bob serves as a Board Member of True North Aid and as the Chair of the Board’s Finance Committee.