Creating an Awareness Campaign

What is an Awareness Campaign?

An awareness campaign is a great way to raise public interest and awareness about issues you are passionate about. For example, you’re passionate about spreading awareness about True North Aid and the challenges Indigenous communities face in Canada, and you want people to donate and support this cause. 

Some past examples of successful awareness campaigns have been the ALS Ice Bucket Challenge and Movember, however there are many ways to raise awareness about a cause that is close to your heart! 

Tips for How to Spread Awareness

Share on Social Media

Social media is a powerful tool for spreading awareness. You can easily find like-minded individuals through forums, Facebook groups, and Twitter hashtags, to name a few, and start a healthy conversation with them. You can even connect with people from overseas to create an even wider network of advocates.

  • Create a Peer-to-Peer Fundraiser and Share on your social media, email and with family and friends to encourage them to donate to your cause.
  • Identify your supporters – who do you want to engage? Who do you want to get behind you on raising awareness and money?
  • Set up hashtags related to your cause. Check out what other groups/influencers use to raise awareness about a similar cause.
  • Create some graphics for your campaign – Canva is a great tool to use to create compelling graphics.

Tech developments also allow people to discuss ideas and information on different platforms. You can host a live video Q&A, conduct surveys, and create different materials like animated GIFs to further grab your audience’s attention and let them know more about your cause.” – from Wrist Band – 10 things you can do to raise awareness about a cause


A well-informed advocate is the best kind. You can answer questions from interested parties, debunk myths from naysayers, and further educate your fellow supporters. A wealth of information is available both online and offline. Just remember to verify the credibility of your sources so that you’re always equipped with the correct information.

Create A Peer-To-Peer Fundraising Page

Another part of awareness campaigns, and something that is picking up quickly with many charity organizations, is creating a peer-to-peer fundraising page. Each of these fundraising pages has a goal of how much you want to fundraise and by what date. Once this is created – share on social media with your friends! 

Click the link on how to create a Peer-to-Peer fundraiser with True North Aid! 

Share your personal story

Nothing can be more believable than people who are campaigning and supporting a cause that they have experienced first-hand or through a loved one. This is especially true for causes that support medical and health research, emergency response, and environmental protection.

Share your story online, accept speaking engagements should you be invited, or speak out during meetings. You will lend credibility and strength to your cause.

Your small way of supporting your favorite cause can have a positive impact if you’re consistent and honest. Have you found your means to help? Do it today and start building awareness so that it can be turned into action in the near future

Resources and information from: 


If you’d like to collect supplies as part of your awareness campaign…

We want to ensure that the donations that you provide are within the parameters below and if so, we are more than willing to receive theme provided that the above criteria can be met. We’ve learned through many experiences and feedback from our community partners in the north what is helpful and respectful and what is not. If your donation falls within the criteria mentioned below, please let us know! Please email our outreach manager to see if your items are needed for the north –

Acceptable Items

  • new or gently used winter clothing
  • new or gently used infant wear
  • diapers (non-cloth)
  • dried food packages
  • new or used sports equipment in EXCELLENT condition
  • new blankets and towels
  • new toiletries including feminine hygiene products
  • new or gently used kitchen supplies
  • gently used or new medical equipment
  • new or like new backpacks filled with school supplies

Non-Acceptable Items

  • used/worn clothing
  • books
  • dresses
  • shoes
  • perishable and non-perishable food (canned items can explode in cold temperatures
  • knitted items for adults (sweaters, hats, gloves)